Let’s pour one out for all the Destiny fans.
Activision Blizzard has not treated its flagship shooter well.
First, it was the shaders, in-game items used for armour customisation. You could find them in random loot drops or purchase them in the online store. In the first Destiny, once you got them, it was permanently tied to your account. You could switch and swap your armour colours until the space cows came home.
However, in Destiny 2, shaders were changed to be one-use consumable items. Fans didn’t like that.
Then Activision kicked the pooch again when they were caught throttling experience gains during in-game events. Players noticed that during the “Clarion Call” event, the longer they played, the experience they would gain for completing the same activities would drop dramatically without even a head’s up.
Not a death sentence in of itself, but it was coupled with the fact that all experience after you reach max level goes towards “Bright Engrams,” in-game rewards that apply cosmetic benefits, and, you guessed it, can be purchased with real dosh.
And finally, at least for now, Activision managed to enrage the entire fanbase again when they locked off access to previously available raids behind a paywall when the expansion, Curse of Osiris, went live.
After all the missteps, Destiny 2 was only second to Battlefront 2 in toxifying their own fanbase. However, Activision had yet to receive a smack on the nose like EA got.
“Destiny is not in a good place”
Doug Creutz, a Wall Street analyst, reported to his clients that Destiny 2 is struggling, with “player engagement appearing to be on the wane.”
Interestingly enough, Creutz uses engagement over Twitch as a key sign of this. Twitch viewership of the franchise is at an all-time low, with levels averaging 4,000 to 7,000 viewers on Friday afternoons versus 14,000 to 17,000 for the same time one year ago.
In a CNBC article, Creutz cites four main reasons why the fanbase seems to be ditching the series, including designs decisions in the game, the introduction of microtransactions and the poor response by Activision in the face of these criticisms.
It might be bad for fans of Destiny, but it’s good for the industry
I’ve criticised the gaming industry before for a lot of the scum it slings about. But I also made it clear, that the only way we’re going to see positive change is be being active and smart consumers.
Therefore, I wanted to take this moment to applaud all of the Destiny 2 fans who let Activision and Bungie know that they aren’t happy with the job that they’re doing. Either by getting vocal in their communities or by putting their money where their mouths are by refusing to play.
This is proof that their actions are influencing their bottom line. And, if you ask me, that’s the quickest way to get these Triple-A developers to sit up and start taking notice.
It’s a shame that you’ve had to put up with a lot of crap lately, but we in the gaming community applaud you for your sacrifice.