Here’s how to get started on Twitch.
Andy Warhol’s prediction that everyone will be famous for 15 minutes has arrived; its name is Twitch.TV. If you’re good at it, it can even be a lot longer than 15 minutes.
Some may argue that day arrived with the invention of the internet, when, after some platform development, anyone had the ability to record something which could be reached by a mass market. This has grown to a point where, with the creation and subsequent growth of Twitch.TV, almost anyone can “stream” something from their computer and be watched in real time by (in some cases) over a million people at once.
In a recent poll carried out by Twitch, the platform rated 4th (above Facebook) in terms of US traffic on the web. When you think about it, these hardcore gamers spend a lot more time and energy on the Twitch platform than Facebook. It’s little wonder why the switched on, young, hungry, street smart gamers have spotted an opportunity to make their fortunes.
The most extreme cases would include the world famous (at least among gaming) PewDiePie.
Initially a Youtube phenomenon, and now with over 40,000,000 subscribers and 10,400,000,000 video views PewDiePie amassed an extreme following, which he converted into a much more profitable 632,912 following on Twitch.
There are other examples outside of gaming, of people taking an existing competitive market and re-writing how to promote your expertise and earn considerable money from it.
If you thought Twitch was just for video games, you’d be sorely mistaken.
One includes Graham Raymond, who is busy using Twitch to promote his poker skills.
In one month of streaming on the platform he has gained over 1,500 followers, and become an official partner with Twitch, which gives him opportunities to develop faster. This is of course down to his entrepreneurialism and personality attracting the views, as well as his talents, but credit must also go to the platform which is giving the likes of Graham the opportunity to compete.
After spotting one of poker hero’s Twitch accounts advertising on one of his favourite sites, and exploring it, Graham immediately thought this could be something for him. He was nowhere near the top player in the world but was still well above average and a natural entertainer. Twitch was the ideal platform for him.
Graham was kind enough to get into touch with me a list of how to get started on twitch. It included:
- A reasonable spec computer
- A high speed internet connection
- Time to research how to run the software (it can be tricky if you aren’t running it through a machine)
- Setting up the stream to be aesthetically pleasing (this includes the channel design and also the background)
- Time, and personality (without personality, even the greatest players will struggle to build a legion of fans)
A screenshot from Graham’s stream
Here are his tips for developing your channel further:
- In some ways streaming is like entertaining as a stand-up comedian; you have to do your thing, as well as engage and react to the room. You need to hold onto your viewers, respond to each and every one of them when you first start. If you just tap buttons and don’t speak, you will fail.
- When you start to see your follower base grow it’s a great feeling. Use this feeling to keep your motivation up. Don’t worry about monetising. Use this time to learn about your style, and what people are responding to.
- Remember your regulars, and empower them. Quite often they will police your chat for you and respond to questions, giving you more time to focus on the stream. You can also use these regulars as “MODS” who you can empower to ban other offensive users, and delete spam.