7. The gique Tone of Voice

What is a Tone of Voice?

A tone of voice is the way a brand speaks. It is our use of language, our word choice, our humour, our wit. It is our personality. Our tone of voice is how we distinguish and elevate ourselves in an engaging manner.

The gique Tone of Voice

We want high quality, entertaining articles. This is an interesting mix. Humour, through sarcasm and wit, is a wonderful way of injecting some entertainment into a high-quality article. We encourage writers to demonstrate their own personality in their writing and consider themselves a journalist. Trolls, or writer who show consistent unfairly negative commentary will be banned from GIQUE.

A quick word of warning

There are certain topics and issues that you as a writer and we as a company need to avoid. Even if you believe you are making a funny or important point, it should go without saying that we will not accept any forms of sexism, racism, intolerance, etc. We’re a socially aware company, and are happy to call things out that we believe need to be called out. But do so with caution and care, and if religion/politics/etc can be avoided, do so.

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8. gique headlines

If you're a complete beginner, to publishing content online, GIQUE offer a FanWriter Training program.

You can learn all the basics on how to write for a Digital Publisher here for $300.

FanWriters: The GIQUE tone of voice(7)